Branded content production

The work starts with a question: what story can the brand tell honestly? It may be the story of the company, its people, its product or the values the brand shares with its audience. The genre follows the story: a fiction film, a documentary format, a video series or a music project.

Long form needs different preparation from a commercial. More time goes into the script and research, and staged and historical projects require art direction, costume and props at a cinema level. Advertising discipline still applies: approvals, timing, responsibility for the budget.

Our projects include a historical brand film for AIFC, the Coke Studio music project and a SportQory brand video.

• An emotional connection with the audience that is hard to build with short ads.
• Telling the company's history, mission or values.
• An image film for an anniversary, a launch or an important event.
• Content for YouTube, events, the website and the brand's social media.
• Agency special projects that go beyond a commercial.

• Brands with long-term communication for whom short ad formats are not enough.
• Companies and organisations with a story worth telling.
• Agencies running special projects for clients.

• We combine long-form directing with the discipline of advertising production.
• We have experience with a staged historical project and music projects. See the work in our portfolio.
• One producer runs the project from concept to distribution versions. For large shoots we bring in full production management.