Building the set on location
Production service

End-to-end advertising shoot production

A strong idea fails on set if production isn't planned. We take on the whole organisation of the shoot, from budget and crew to logistics and shift schedules, so the director and the agency can focus on the image.

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How production management works

The producer is responsible for delivering the creative vision on budget and on time. They build the budget, the crew and the plan, secure locations, handle logistics and run the set on shoot days.

We work in two formats. The first is full cycle, where Firmachi is responsible for both directing and production. More on this on the advertising film production page. The second is production service, where the agency or brand has its own director and creative and needs us to organise the shoot in Kazakhstan.

The budget is itemised, so the client sees where the money goes. Foreseeable risks are planned in advance: weather, backup locations and dates, crew replacements.

What it solves

  • A shoot for an agency that has its own director but no production team in Kazakhstan.
  • Multi-day shoots across several locations.
  • Projects with complex logistics: extras, transport, restricted access to sites.

What production management includes

Budget and planning

Itemised budget, schedule, shift plan, call sheets.

Crew

Assembling a crew for the project: DoP, production designer, gaffer, stylists, first AD, production assistants.

Casting and locations

Casting actors and extras, scouting and securing locations.

Equipment and logistics

Camera and lighting rental, transport, crew catering, accommodation for location shoots.

On set

The producer and the line producer control timing, safety and adherence to the plan on shoot days.

Wrap

Hand-off of materials to post-production and a cost report.

Who it's for

  • Advertising and creative agencies.
  • Brands with their own creative team.

Why Firmachi

  • We have worked in Kazakhstan's advertising market since 2018 and know the locations, suppliers and specialists.
  • Agencies work with us for years: projects for major brands go through the same team time after time.
  • We can put shoots together fast when the release date is already set.
  • The budget is transparent line by line, and one producer is responsible for the project from start to finish.

FAQ

Can I hire you for production without your director?
Yes. In the production service format the director and creative come from the agency or brand, and we handle organising the shoot.
How is the budget built?
Line by line: crew, equipment, casting, locations, art department, logistics, post-production. We prepare it after the brief and the director's treatment.
How is the budget controlled during the project?
Changes in scope are agreed with the client before they affect the budget.

Let's discuss your project

Tell us about the task and timing. We'll reply within one working day and suggest the next step.

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