How we approach vertical content
The platform sets the form. The first frame has to stop the scroll, the edit rhythm holds attention to the end, and the meaning comes across without sound: through the image, titles and action in the frame.
We plan digital content in series. In one shoot day we film a package of videos with a shared visual language: the campaign looks cohesive and production costs less than separate shoots for each video.
If the brand is running a TV campaign at the same time, vertical videos are shot on the same set and in the same style as the advertising film. Framing for 9:16 is planned during the shoot, not cropped from a horizontal frame.
What it solves
- Supporting an advertising campaign on social media.
- Launching a product in digital channels.
- Regular content for the duration of a campaign.
- Creatives for performance advertising: several openings and approaches to test which works best.
What's included
Ideas and scripts
Formats and scripts for specific platforms and campaign goals, based on how people watch video on each.
Preparation
Casting, locations, props, a shoot-day plan built for a series of videos.
Shooting
Shooting the series with a director and a DoP. Vertical framing is built into the staging.
Editing and graphics
Editing to the platform's rhythm, titles and subtitles, graphics, sound, versions in 9:16, 4:5 and 1:1.
Package delivery
Ready files for each platform and video covers.
Who it's for
- Brands that have an SMM team or agency but need commercial-grade production.
- Agencies running digital campaigns for clients.
- Brands launching a campaign on TV and social media at the same time.
Why Firmachi
- Short form is shot by a team that makes commercials: the same level of lighting, casting and staging.
- The TV and digital parts of a campaign come out in one visual style and from one set.
- Post-production in-house, so platform versions are made quickly and without loss of quality.
FAQ
How many videos can you shoot in one day?
Can vertical versions be made from a commercial?
How much does Reels production for a brand cost?
Let's discuss your project
Tell us about the task and timing. We'll reply within one working day and suggest the next step.